Have you any idea exactly what a heat map is? Basically, it is a method of finding out just how folks scan your webpage, by keeping a record of their computer mouse and/or eye motions. The heat map comprises a variety of colours or shades showing you where folks are predisposed to look and by definition, where they just do not focus every time they work with your page. For site designers, it's really a very beneficial tool when they put together a website to build curiosity and additional activity. It ought to be just one single tool of several employed by a site designer to ensure the website by itself lives up to its goals and genuine results take place.
That is why you need to know what your absolute goal is. Although you might have some advertising within your pages and this may be an essential income earner in your case, if it isn’t your main goal for producing the site to begin with, be extremely careful where you put the advertising.
Remember that you only have a certain amount of real estate and you have to be very productive and clever in terms of how you layout your content to best effect. If the visitor constantly has to click "next" to follow a link to find out more and more information which is relevant to their ultimate objective, then you're probably going to be losing out in the grand scheme of things.
Google is watching you. If the site’s design requires people to navigate their way around far too much obtrusive advertising or click way too many times to get where they have to go, their increasingly complex algorithms will establish this to be undesirable and you'll suffer a loss of ranking points as a result.
Right now we are experiencing just how essential site design has become in the “new era.” If you genuinely wish to rank well for all your endeavours and are putting a great deal of hard work in at this time, you really should expect to consider page design from a prospect’s perspective. For this brand new phase of search engine optimisation services specialists ought to be conferred with before the next site overhaul.